After creating their visual identity a couple of years ago, we continue to work with friends and copywriting collaborators Yarn, designing their marketing materials as the company develops and grows.

It’s always nice to continue working with a client after delivering a visual identity toolkit, helping to expand the brand palette and maintain a strong brand image. Often small tweaks need to be made once a visual identity is being used for real-world applications so it’s great to have the chance to tweak, build upon and evolve their identity elements.

We’ve been building upon their typography-inspired icon library with icons for new case studies and social media posts. Improving and refining Mailchimp email newsletter templates to make them more flexible, dynamic and user friendly. And we’re also looking forward to working on their next Christmas mailer (see last years’), it’s going to be a goodie, watch this space.