Challenge

Dragonfly Tea has been sharing rare, authentic teas with curious drinkers for generations. As their range grew and their impact deepened, they needed a creative partner who could keep their visual identity consistent, their marketing distinctive, and their busy team well-supported. That’s where Lark came in.

Idea

Lark is Dragonfly Tea’s creative partner. We design and provide direction for pretty much every touchpoint, and have done for years. It means all Dragonfly’s marketing is thoughtfully crafted, consistent, and true to their brand. So their busy team always has everything they need for their next campaign or event. And their target tea lovers can’t miss them.

Outcome

Over the years, we’ve worked on a huge variety of projects for Dragonfly. We make the most of existing visual assets, working sensitively with the illustrations and colour palette to stay true to the brand. We’ve introduced complementary paper textures and icons to keep things fresh. And from fluttering shelf wobblers to an unmissable Whole Foods window display, we craft everything with a spark of creativity that’s uniquely Lark. 

Dragonfly works hard to make a positive impact, dealing directly with farmers, using biodegradable tea bags and more. And to carry that ethos through the brand, we’re helping them to make their marketing more sustainable too. So that window display we mentioned? It’s not just attention-grabbing; it’s sustainably constructed with reusable and recyclable materials. 

Altogether, our design partnership strengthens the Dragonfly Tea brand — and makes life easier for the marketing team. Because whatever they need, we’re here to help.

Sector
Food & Drink

Services
Creative Direction
Advertising
Print Design
Exhibition Design
Brand Guardianship

Collaborators
Illustrations: Tatiana Boyko