Literacy100
An accessible, book-inspired brand for an adult literacy charity
At least half of those who have experienced homelessness struggle to read and write. And while there are classes and other adult education services available, most aren’t set up to meet their needs.
Literacy100 champions better literacy support for the homeless, which is vital to building confidence, reducing isolation, and fighting poverty. They asked us to create a brand that would reflect their work and help them explain what they do better.
Thinking
We ran workshops with Literacy100 to understand their cause, and used what we learned to develop their vision, mission, and values. That gave them something they could use to drive their work and explain it clearly to their diverse audiences, which range from literacy providers to policy-makers. Through our conversations, something else became clear: for a brand raising awareness about isolation and exclusion, accessibility would be crucial.
Outcome
We designed a visual identity that uses the recognisable shapes of books and their spines to create simple icons, which reinforce messages and illustrate the stories of service users. The colour palette is dyslexia-friendly, and the font is clearly legible. Literacy100 believes no one should be excluded because of their literacy skills – and now their brand embodies that, too.
“As a new charity, we understood the importance of developing a distinctive brand and a unique identity. But we were also novices in this field. Lark guided us through a structured process to identify our skills as individuals, and to distil our ideas into a coherent mission statement. Lark translated all of these characteristics into strong verbal statements and a powerful visual image. This work has allowed us to continue the development of our charity with confidence, knowing also that Lark will continue to be a partner in this journey.”
Julia Olisa
Co-founder, Literacy100
Services
– Research
– Competitor audit
– Strategy workshop
– Brand personality and positioning
– Brand identity guidelines
– On-going consultation
