Luii launches with a human-centred brand identity

We’re excited to announce that the Luii brand is now live. Luii Go represents a meaningful re-thinking of personal toileting needs. It’s a discreet, portable solution designed for real human situations where a toilet simply isn’t available.

Luii approached us with ambition, to move away from cliché, clinical language and visuals and instead create a brand that reflected empathy, dignity and simplicity. Working closely with the Luii team, we’ve developed a brand identity that echoes those values.

We’re proud to have played a part in bringing this incredible product to market. Take a look at the website for more information.

A full case study will be published early next year. Stay tuned!

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