Challenge

Dragonfly Tea approached us to design their first-ever product for the gifting market. They were developing a new herbal tea collection that would elevate their existing packaging into something special enough to give, while staying true to their sustainability values. The packaging also needed to be flexible, allowing the selection of teas to change with the seasons.

Idea

The collection feels like a garden in full bloom. A celebration of the natural botanicals and plants that Dragonfly so carefully blend into their teas. Building on their existing visual identity, we combined Tatiana Boyko’s beautiful botanical illustrations from across the range into one cohesive, layered scene. The design needed to feel premium and bold, but also familiar. It needed to be something people would display proudly on their kitchen shelf.

Outcome

The result is a gifting tube that feels both elegant and uplifting. A subtle gold foil adds a premium touch without compromising recyclability, aligning with Dragonfly’s sustainable approach. Each tube contains 30 individually sealed, plastic-free, string and tag sachets – offering a thoughtful way for tea lovers to explore the range or share it as a gift.