Homesite
A premium brand identity for a Notting Hill estate agent
The team at Homesite are used to helping other people move home. But this time they were the ones packing the boxes. Having secured a plush new spot on Westbourne Grove, they wanted a brand identity that fit their upmarket address and showcased everything that made them unique.
Thinking
Homesite set themselves apart with really personal service. They know Notting Hill inside out — both of the co-founders have lived, worked, and managed property in the area for decades. And they use that knowledge to give in-depth advice to their clients. We wanted to bring out that warmth and expertise in their identity, but amp up the luxury too. That would help the brand to settle into their affluent address, and appeal to the more premium passing customers Homesite hoped to reach.
Outcome
Homesite is the expert on Notting Hill’s best-kept secrets. So in the slick new logo, we couldn’t resist hiding a gem of our own — take a closer look at the ‘H’. Inspired by upmarket lifestyle brands and boutiques, the rest of the visual identity is just as sophisticated: a pared-back colour palette of black, gold, and ivory; a bespoke map; luxurious paper stock. We even drew icons using the same angles as the typeface to tie everything together. And over in the brochure, we underpinned the identity with a cordial tone of voice and personal recommendations from the team.
Rolled out across stationery, digital, and their brand new shopfront — complete with seasonal illustrated window graphics — Homesite’s brand now has both personality and gravitas. It’s stylish, but human. And it looks right at home in Notting Hill.
“Working with Lark was a great experience and not only did they understand what we were looking to achieve, the brand created far exceeded our expectations. Easy to work with, very diligent, professional, creative and – just as importantly – practical which from previous experience is not that common in the design industry.”
Nigel Hargreaves
Owner, Homesite
Services
– Tone of voice and messaging
– Brand identity
– Brochure design
– Shopfront graphics
Collaborators
– Copywriting: Yarn
– Printing: Taylor Brothers
