Challenge

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Idea

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Outcome

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• The National Schools Lacrosse Championships brings together over 2,500 players, from four age categories, representing over 50 schools, in 12 tournaments, as they battle it out to be named the best in their age group.

• Now in its 83rd year with the first tournament having taken place in 1944.

• Although the tournament had been around for years it had never had a formal identity.

• England Lacrosse wanted to bring the event in line with their updated branding extending upon our work for Aspire.

• Informally it is referred to as ‘The Nationals’.

• Wanted to embed the history into the identity (since 1944) but bring the branding into the modern day.

• The brief was really ‘we want to create something that the girls will be proud to own at the end of the tournament.’ A bit like the ‘leavers’ hoodies they have when they leave school now, they wanted merch that would be a reminder of their time in the schools league.

• The official merchandise features the new Nationals branding for 2026, giving the Championships a refreshed identity and a bold style that will become synonymous with the event going forward.

• This 2026 Nationals branded collection features a range of apparel; from t-shirts, hoodies and sweats all available with player personalisation and school name to create bespoke, memorable teamwear for the Championships.

• Got to use their incredible photography library but also got to look back through the archives at old programmes for archive imagery.

• Typography designed to feel like schools from across the country converging on the same patch of grass for a few intense days of competition.

• Specifically designed the ‘yearmark’ to be easy to update by the in house design team each year without disrupting the wider identity.