Challenge

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Idea

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Outcome

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• Company has two parts evcables.com and Wottz. When they started, evcables.com sold a variety of EV related components and cables from various Chinese suppliers, early on we saw that the main growth path for evcables.com was being able to offer a wider variety of cable options, they started assembling custom cables using chinese sourced components, this allowed us to have a greater range of length/colour options than available elsewhere.

• Realised that sourcing all components from China left them vulnerable to global risks (Sea shipment delays/tariffs etc.) So developed their our own cable from the ground up and used European suppliers. This new plug/cable was the first product under the Wottz brand.

• They needed the separation away from evcables.com so they could seltheir our products to other distributors who in theory were direct competitors to evcables.com. Now the Wottz product portfolio has grown to include V2L cables, mode 3 charging cables and portable chargers as physical products and Wottz now offers a SAAS platform for commercial fleets to monitor and maintain compliance of their fleet cables.

• Hyper focused on EV cable manufacturing, with in house design, testing and development around a singular product segment, AC EV charging.

• This ‘obsession’ became the brand USP. Obsessed with how they were manufactured, where the materials come from, safety checks and aftercare/repairs

• Consumer who has an expensive car wants to have trust that what they pug into their house is going to be safe. Wottz consider safety and testing from day 1.

• Pivoted from a China reseller to a full manufacturer.

• Previous logo was developed using AI for ease, speed and cost but realised they needed to ‘do it properly’ now that they had been trading for a little while and the business warranted looking more professional.

• They had the smart, memorable name but needed a brand to bring it to life.

• The aim was to build a brand that becomes respected both in industry as an engineering leader and expert in EV charging. Become recognisable to normal consumers as a trusted British brand.

• They wanted the brand to feel like a tech brand but have some personality not a hyper-clinical tech startup.

• Were keen to have yellow as a brand colour as it was ownable in their space.

• Overall feels like a Traditional ‘British brand’ – font Centra No.1 takes inspiration from the great British geometric sans fonts such as Gill Sans and Johnston’s New Rail Alphabet – But with a modern twist.

• A brand is more than just a logo. But when you’re logo is a major touchpoint it helps if it’s a good one!